Wednesday, June 12, 2013

Google Penguin,The difference between Penguin and previous updates,Google’s Penguin feedback form


Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques, such as keyword stuffing,  cloaking,  participating in link schemes, deliberate creation of duplicate content,  and others. Unlike PageRank, however, Google makes all updates to this algorithm public.

Naming the algorithm update

The Penguin update went live on April 24, 2012. However, Google did not announce an official name for it until two days later.Penguin’s effect on Google search results
By Google’s estimates, Penguin affects approximately 3.1% of search queries in English, about 3% of queries in languages like German, Chinese, and Arabic, and an even bigger percentage of them in "highly spammed" languages. On May 25, 2012, Google unveiled another Penguin update, called Penguin 1.1. This update, according to Matt Cutts, was supposed to affect less than one-tenth of a percent of English searches. The guiding principle for the update was to penalize websites using manipulative techniques to achieve high rankings. The purpose per Google was to catch excessive spammers, but it seems some legitimate sites and SEOs have been caught with this latest algorithm change. Few websites lost search rankings on Google for specific keywords during the Panda and Penguin rollouts. It appears anchor text was to blame in these cases, as the links pointing to these sites concentrated on only one or a few keywords while the content of the websites was satisfactory. As the update focused on the quality of backlinks, so the result varied for different websites. Some sites lost rankings for everything while some sites lost rankings on only specific keywords. One affected site had too many doorway pages with city/state pages. Google specifically mentions that doorway pages, which are only built to attract search engine traffic, are against their webmaster guidelines. Regardless, many people still use this technique.  Penguin 3 was released Oct. 5, 2012 and affected 0.3% of queries. Google internal team uses different numbering for its Penguin updates despite what others are calling them.

The difference between Penguin and previous updates


Before Penguin, Google released a series of algorithm updates called Panda with the first appearing in February 2011. Panda aimed at downranking websites that provided poor user experience. The algorithm follows the logic by which Google’s human quality raters determine a website’s quality.
In January 2012, so-called page layout algorithm update was released, which targeted websites with little content above the fold.
The strategic goal that Panda, Penguin, and page layout update share is to display higher quality websites at the top of Google’s search results. However, sites that were downranked as the result of these updates have different sets of characteristics. The main target of Google Penguin is spamdexing (including link bombing).
Google’s Penguin feedback form
Two days after Penguin update was released Google prepared a feedback form, designed for two categories of users: those who want to report web spam that still ranks highly after the search algorithm change, and those who think that their site got unfairly hit by the update. Google also has a reconsideration form through Google Webmaster Tools for the 700,000 sites. Matt Cutts explained that over 600,000 of them were about black hat and less than 25,000 about unnatural links.

Saturday, June 8, 2013

Google Panda Panda process Panda algorithms Panda recovery between Panda and previous algorithms




Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results. CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising. This change reportedly affected the rankings of almost 12 percent of all search results. Soon after the Panda rollout, many websites, including Google's webmaster forum, became filled with complaints of scrapers/copyright infringers getting better rankings than sites with original content. At one point, Google publicly asked for data points to help detect scrapers better. Google's Panda has received several updates since the original rollout in February 2011, and the effect went global in April 2011. To help affected publishers, Google published an advisory on its blog, thus giving some direction for self-evaluation of a website's quality. Google has provided a list of 23 bullet points on its blog answering the question of "What counts as a high-quality site?" that is supposed to help webmasters "step into Google's mindset".
The Panda process:
Google Panda was built through an algorithm update that used artificial intelligence in a more sophisticated and scalable way than previously possible. Human quality testers rated thousands of websites based on measures of quality, including design, trustworthiness, speed and whether or not they would return to the website. Google's new Panda machine-learning algorithm was then used to look for similarities between websites people found to be high quality and low quality.
Many new ranking factors have been introduced to the Google algorithm as a result, while older ranking factors like PageRank have been downgraded in importance. Google Panda is updated from time to time and the algorithm is run by Google on a regular basis. On April 24, 2012 the Google Penguin update was released, which affected a further 3.1% of all English language search queries, highlighting the ongoing volatility of search rankings.
On September 18, 2012, a Panda update was confirmed by the company in its official Twitter page, where it announced, “Panda refresh is rolling out—expect some flux over the next few days. Fewer than 0.7% of queries noticeably affected"
Another Panda update began rolling out on January 22, 2013, affecting about 1.2% of English queries.

Significant differences between Panda and previous algorithms:
Google Panda affects the ranking of an entire site or a specific section rather than just the individual pages on a site.
In March 2012, Google updated Panda and stated that they are deploying an "over-optimization penalty," in order to level the playing field.
Panda recovery:
Google says it only takes a few poor quality, or duplicate content, pages to hold down traffic on an otherwise solid site. Google recommends either removing those pages, blocking them from being indexed by Google, or re-writing them. However, Matt Cutts, head of webspam at Google, warns that re-writing duplicate content so that it is original may not be enough to recover from Panda—the re-writes must be of sufficient high quality. High quality content brings "additional value" to the web. Content that is general, non-specific, and not substantially different from what is already out there should not be expected to rank well: "Those other sites are not bringing additional value. While they’re not duplicates they bring nothing new to the table.".

Thursday, June 6, 2013

website traffic check

If you have a website, whatever your goal is, the main purpose of a website is to be seen by large masses online. The term website traffic refers to the sum of all the visitors to your website. Of course you want to know how many visitors you have. To be able to do that you need to know how to check your website traffic and where the come from. Many ways to do this.you can fiend different type of website traffice checker tools. It is the most importing gols for pagerank. Install a hit counter: A hit counter is a code . you put the code on your web page, which counts how many times the page has been viewed. There are numerous ways to implement this tool, free and paid, and it can be set to count all views or unique views and where the comefrom. Use Google Analytics: It’s the best tool. Google provides this tool, if you have a Google account of course, which not only tells you how many times your site has been viewed, but also gives you all kind of information about your site visitors, their locations, loyalty, etc. You can find it here https://www.google.com/analytics/settings/home Check Alexa: http://alexa.com also tells you about your site traffic and it gives you all kind of valuable data about your site. The only problem is that your site needs to have somewhat established traffic and rank well for Alexa to show any data at all.

Tuesday, June 4, 2013

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Sunday, June 2, 2013

Web site pagerank checker,

page rank is a most important for a web site. what is page rank and how it work the answer 

Check Page Rank of your Web site pages in minhazurnetwork:
This page rank checking tool is powered by Page Rank Checker service

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