How to set up a VPN in Windos 7, Step by step setup a VPN connection

What is VPN?

A Virtual Private Network (VPN) is a network technology that creates a secure network connection over a public network such as the Internet or a private network owned by a service provider. Large corporations, educational institutions, and government agencies use VPN technology to enable remote users to securely connect to a private network.

A VPN can connect multiple sites over a large distance just like a Wide Area Network (WAN). VPNs are often used to extend intranets worldwide to disseminate information and news to a wide user base. Educational institutions use VPNs to connect campuses that can be distributed across the country or around the world.

In order to gain access to the private network, a user must be authenticated using a unique identification and a password. An authentication token is often used to gain access to a private network through a personal identification number (PIN) that a user must enter. The PIN is a unique authentication code that changes according to a specific frequency, usually every 30 seconds or so.

VPN creates a tunnel, and all your network and online activity travels through it. From the point of view of someone else sniffing around on the same network, your activity is hidden because it is inside that tunnel. Furthermore, all your data is encrypted, giving you another level of security.

There are two types of VPN connections: incoming and outgoing. An outgoing session means the user is using the computer to remotely connect to some other network or machine, as may happen when the user is accessing a work computer. If you have a wireless router at home that supports VPN, you can set up an outgoing connection from your laptop to connect to the router and get access to your media server, your home computer, and other devices on your home network remotely.

An incoming session means other machines can access your machine. Think carefully before you grant access to your computer. One scenario where this makes sense is if you have a lot of media files or documents on the computer that people need to be able to access at any time.

 It is straightforward to set up either type of connection using the built-in VPN client in Windows 7

Step by step setup a VPN connection:

1.    Go to Network and Sharing Center (under Control Panel, Network and Internet), then go "Set up a new connection or network. click on "Connect to a Workplace" in order to start the connection wizard, and then select "Use my Internet connection (VPN)" option to begin the process. 

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2. In the Internet address field, enter the IP address of the VPN server or the network's domain name. This information will usually be provided by the network administrator. If you are connecting to the home router, then you would put in the IP address of that router.

The destination name field displays the name users would see. If you aren't going to connect right away, select the "Don't connect now; just set it up so I can connect later" checkbox.

Leaving it unchecked means the client will try to make a connection at the end of the wizard. If there are multiple users on the Windows 7 box, you can either check off "Allow other people to use this connection" to make the VPN connection available to others, or leave it unchecked to ensure no one else has the option.

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3. This screen asks for a username and password. If you leave it blank, you will be prompted to enter the information when making the actual connection.

4. The final window, if you selected "Don't connect now," will display a "Connect now" option. You can close the window now, or connect.

When you are ready to connect, just click on the network icon in systray (the icon could be for the wireless network or for the wired one) and the connection that was created earlier would show up in the list under "Dial-up and VPN." You can also get here by clicking on "Connect to a network" under Network and Sharing Center.

5. In the VPN connection box, enter the username and password to the VPN network, if it isn't already pre-populated, along with the domain provided by the administrator. This connection should work for a majority of VPN networks. 

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 6. If the connection fails, click on Properties. The most common issue has to do with the server configuration. Select the "Security" tab in the Properties window. Type of VPN" should be set to Automatic. Check with the administrator if it should be set to PPTP, L2TP/IpSec, SSTP, or IKEv2. If it still doesn't work, it's possible you should uncheck "Include Windows logon domain" under the Options tab. 

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 7. After saving the properties, select Connect to launch the connection. You are now connected to a VPN server and your connection is safe.

Google Penguin,The difference between Penguin and previous updates,Google’s Penguin feedback form

Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques, such as keyword stuffing,  cloaking,  participating in link schemes, deliberate creation of duplicate content,  and others. Unlike PageRank, however, Google makes all updates to this algorithm public.

Naming the algorithm update

The Penguin update went live on April 24, 2012. However, Google did not announce an official name for it until two days later.Penguin’s effect on Google search results

By Google’s estimates, Penguin affects approximately 3.1% of search queries in English, about 3% of queries in languages like German, Chinese, and Arabic, and an even bigger percentage of them in "highly spammed" languages. On May 25, 2012, Google unveiled another Penguin update, called Penguin 1.1. This update, according to Matt Cutts, was supposed to affect less than one-tenth of a percent of English searches. The guiding principle for the update was to penalize websites using manipulative techniques to achieve high rankings. The purpose per Google was to catch excessive spammers, but it seems some legitimate sites and SEOs have been caught with this latest algorithm change. Few websites lost search rankings on Google for specific keywords during the Panda and Penguin rollouts. It appears anchor text was to blame in these cases, as the links pointing to these sites concentrated on only one or a few keywords while the content of the websites was satisfactory. As the update focused on the quality of backlinks, so the result varied for different websites. Some sites lost rankings for everything while some sites lost rankings on only specific keywords. One affected site had too many doorway pages with city/state pages. Google specifically mentions that doorway pages, which are only built to attract search engine traffic, are against their webmaster guidelines. Regardless, many people still use this technique.  Penguin 3 was released Oct. 5, 2012 and affected 0.3% of queries. Google internal team uses different numbering for its Penguin updates despite what others are calling them.

The difference between Penguin and previous updates

Before Penguin, Google released a series of algorithm updates called Panda with the first appearing in February 2011. Panda aimed at downranking websites that provided poor user experience. The algorithm follows the logic by which Google’s human quality raters determine a website’s quality.

In January 2012, so-called page layout algorithm update was released, which targeted websites with little content above the fold.

The strategic goal that Panda, Penguin, and page layout update share is to display higher quality websites at the top of Google’s search results. However, sites that were downranked as the result of these updates have different sets of characteristics. The main target of Google Penguin is spamdexing (including link bombing).

Google’s Penguin feedback form

Two days after Penguin update was released Google prepared a feedback form, designed for two categories of users: those who want to report web spam that still ranks highly after the search algorithm change, and those who think that their site got unfairly hit by the update. Google also has a reconsideration form through Google Webmaster Tools for the 700,000 sites. Matt Cutts explained that over 600,000 of them were about black hat and less than 25,000 about unnatural links.

Google Panda Panda process Panda algorithms Panda recovery between Panda and previous algorithms

Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results. CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising. This change reportedly affected the rankings of almost 12 percent of all search results. Soon after the Panda rollout, many websites, including Google's webmaster forum, became filled with complaints of scrapers/copyright infringers getting better rankings than sites with original content. At one point, Google publicly asked for data points to help detect scrapers better. Google's Panda has received several updates since the original rollout in February 2011, and the effect went global in April 2011. To help affected publishers, Google published an advisory on its blog, thus giving some direction for self-evaluation of a website's quality. Google has provided a list of 23 bullet points on its blog answering the question of "What counts as a high-quality site?" that is supposed to help webmasters "step into Google's mindset".

The Panda process:

Google Panda was built through an algorithm update that used artificial intelligence in a more sophisticated and scalable way than previously possible. Human quality testers rated thousands of websites based on measures of quality, including design, trustworthiness, speed and whether or not they would return to the website. Google's new Panda machine-learning algorithm was then used to look for similarities between websites people found to be high quality and low quality.

Many new ranking factors have been introduced to the Google algorithm as a result, while older ranking factors like PageRank have been downgraded in importance. Google Panda is updated from time to time and the algorithm is run by Google on a regular basis. On April 24, 2012 the Google Penguin update was released, which affected a further 3.1% of all English language search queries, highlighting the ongoing volatility of search rankings.

On September 18, 2012, a Panda update was confirmed by the company in its official Twitter page, where it announced, “Panda refresh is rolling out—expect some flux over the next few days. Fewer than 0.7% of queries noticeably affected"

Another Panda update began rolling out on January 22, 2013, affecting about 1.2% of English queries.

Significant differences between Panda and previous algorithms:

Google Panda affects the ranking of an entire site or a specific section rather than just the individual pages on a site.

In March 2012, Google updated Panda and stated that they are deploying an "over-optimization penalty," in order to level the playing field.

Panda recovery:

Google says it only takes a few poor quality, or duplicate content, pages to hold down traffic on an otherwise solid site. Google recommends either removing those pages, blocking them from being indexed by Google, or re-writing them. However, Matt Cutts, head of webspam at Google, warns that re-writing duplicate content so that it is original may not be enough to recover from Panda—the re-writes must be of sufficient high quality. High quality content brings "additional value" to the web. Content that is general, non-specific, and not substantially different from what is already out there should not be expected to rank well: "Those other sites are not bringing additional value. While they’re not duplicates they bring nothing new to the table.".

website traffic check

If you have a website, whatever your goal is, the main purpose of a website is to be seen by large masses online. The term website traffic refers to the sum of all the visitors to your website. Of course you want to know how many visitors you have. To be able to do that you need to know how to check your website traffic and where the come from. Many ways to do this.you can fiend different type of website traffice checker tools. It is the most importing gols for pagerank. Install a hit counter: A hit counter is a code . you put the code on your web page, which counts how many times the page has been viewed. There are numerous ways to implement this tool, free and paid, and it can be set to count all views or unique views and where the comefrom. Use Google Analytics: It’s the best tool. Google provides this tool, if you have a Google account of course, which not only tells you how many times your site has been viewed, but also gives you all kind of information about your site visitors, their locations, loyalty, etc. You can find it here https://www.google.com/analytics/settings/home Check Alexa: http://alexa.com also tells you about your site traffic and it gives you all kind of valuable data about your site. The only problem is that your site needs to have somewhat established traffic and rank well for Alexa to show any data at all.

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